by Bob Benenson, FamilyFarmed
FamilyFarmed has launched a fundraising campaign to support its new Direct Market Success program — the latest expansion of the Chicago’s nonprofit’s extensive efforts to train farmers across the United States so they can achieve sustainable success.
The campaign, staged on the IndieGoGo crowd-funding site, is titled “Help Us Grow Young Farmers!” Its goal is to raise $60,000 in tax-deductible contributions by Dec. 6. (To learn more, view the campaign video and make a donation, please click here.)
These resources will be used to produce Direct Market Success, the definitive manual for farms selling directly to customers through farmers markets, CSAs, farm stands and other venues. The manual then will become the core of a program to train farmers — including many of the generation of newer and younger farmers who our nation so critically needs — in workshops to be held across the nation.
There is a fun side to this very serious campaign. Supporters making tax-deductible donations may choose from an exciting list of “perks” offered by FamilyFarmed.
They include meals and other donations from award-winning chefs such as Chicago’s Rick Bayless, Paul Kahan, Carrie Nahabedian, Sarah Stegner, Paul Fehribach and Paul Virant, pioneers in “farm to table” cuisine. There are donations from Chipotle Mexican Grill, Whole Foods Market and Farmhouse Chicago.
And for a $250 donation, you can make like the president of the United States and pardon a Thanksgiving turkey, which will live out its natural life on the organic pastures of Illinois’ Mint Creek Farm.
“We have received dinners at restaurants featuring some of the nation’s best chefs, cookbooks, home-delivered gourmet meals, tours of farms and Good Food processing facilities, and much more,” said Jim Slama, founder and president of FamilyFarmed. “The importance of the #GrowYoungFarmers campaign is reason enough to make a tax-deductible donation, but the perks add an element of gratitude to a campaign built around a very serious priority.”
The Direct Market Success manual is being produced with the guidance of an Advisory Board of 19 experts from across the direct marketing spectrum. To learn more about them, please click here.